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Relevance is the most important sales goal

13/01/2021 by Ian Howell

Making a sale is not the ultimate end game. Value is.

If you are not showing your customer how what you do makes their life better/easier why would they want to buy whatever you may be selling.

Colin Hartshorn  - Senior Manager 

I’ve worked with Ian over a number of years. I have found him to be a warm and approachable person devoid of ego or judgement, 3 things key to building the rapport needed for a meaningful coaching relationship.

Ian is very generous with his time and resources and is always available with well thought through feedback and searching questions designed to make the coached do the work needed to draw their own conclusions. I would have no hesitation in recommending Ian to anyone new to having a coach or to those experienced professionals looking to enhance their goals and achieve key milestones.

Jeremy Burke – Director Of Business Development

Ian is one of the best sales trainers I have had the opportunity to meet and work with.

Having over 20 years of sales and marketing experience I have explored 100's of variations of systems and training on sales and I greatly enjoyed his approach to the Customer Decision Cycle. The reason, his program is Client-centric and teaches how to be relevant, not manipulative. If you are a sales professional looking to up-level take his training. It is worth the time.

If you are an employer weighing the options to invest in this program, consider this; If you employ six-figure sales professionals this could be the program to give them the knowledge needed to keep going. If not, your sales team may leave to work for someone who will invest in them. Simple math, it cost 3X more to replace an employee than to invest in them. Secure your revenue drivers by investing in both your futures. Trust me I'm a sales professional, Ian's program will make a difference.

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